Hey there! Author C.J. Anaya here. Welcome back to Author Journey.
Another question I wanted to answer today came to me from a follower on Quora. If you've never heard of Quora, it's simply a place you can go to ask questions about anything and everything you can think of.
A follower named Jaime asked me this: what are some great ways to promote your Amazon self-published Kindle books? The answer to that: There are tons of great ways to promote them and this would be a really long video if I went over all of them in detail. So I'll just go over a few that I think are important and the number one way to promote your kindle books whether you're traditionally published or not.
#1 Get Thee A Mailing List
For those of you who have no idea what a mailing list is this is simply an author newsletter that can be sent out anywhere from once a month to twice a month depending upon how much news you have to share. Anyone subscribed to your author newsletter will get that email and be apprised of new releases, different book signings or events you plan to attend, giveaways, free books, and whatever else you'd like to share with your fan base.
Since Amazon doesn't snag the emails of those folks who purchase your book, it's best to keep in contact with your fans by giving them an opportunity to subscribe to your mailing list so you can let them know when you're launching a new book.
This is also beneficial when your adoring fans are waiting for that next book in a series to come out. Better to be able to let everyone know in one mass email rather than to hope they think to check in later on Amazon or anywhere else you are selling your books.
It's so great to be able to have a built-in audience of fans and friends, people who you've developed a relationship with along your author journey, folks you can contact immediately.
The fun thing about newsletters is that you can put in little excerpts of your book before it gets published or do a big cover reveal and giveaway to precede the launch of the book. Make your fans a part of the process so they feel invested in your progress and the eventual published book.
I really like to do giveaways for paperback books since most people are used to grabbing digital copies and don't buy paperbacks as often as they used to. Utilizing this type of giveaway and combining it with a pre-order launch is a great way to up sales as well.
I also like to use a fun tool called KingSumo Giveaways which gives me an opportunity to give away a prize that readers value and find new readers who will subscribe to my mailing list, thus broadening my reach and my fan base.
I have a great video tutorial already posted should you like to learn how to grow your mailing list with KingSumo Giveaways.
At the moment, I think I have about 14,000 people on my mailing list. That's not to say that everybody always opens the email that I send but I do have people that are there connecting with me pretty consistently.
Sometimes this advertising/marketing side of being an author can be a bit daunting because you have to put your business hat on and let go of your writer hat for a while. I was super scared to venture into the marketing side of things until I finally jumped in head first. The only thing scary about it is simply the fear of what you don't know.
You just gotta dive in like I did, and you may find that you really like it. As I started learning how to build that platform and how to get subscribers to my mailing list I realized that I like marketing and have a real head for it. not something I would have known if I hadn't tried.
To learn how to do this effectively I'm going to also direct you to a cool guy named Nick Stephenson who has created an online course on how to build an author platform called You First 10K Readers. I've taken the course and can personally vouch for it. Mind blown. He also has a book out called Reader Magnets. It teaches you how to use reader magnets to get people to sign up for your mailing list. I would recommend grabbing that book first and starting there since Reader Magnets is free. Then if you find it helpful you can grab his online course.
What's great about getting the book through this link is that you can get on his mailing list which I highly recommend you do. Then you can start getting all of these emails that will teach you quite a bit about building an email list.
#3 Author Joint Collaborations
Another way you can promote your Kindle books on Amazon is by collaborating with other authors because hopefully you're going to surround yourself with like-minded people.
The key to success here is finding your people and surrounding yourself with those who are striving for the same goals you're striving to accomplish. So, find people on Facebook through author Facebook groups and author promotional Facebook groups.
Connect with authors who write within your genre so you can be featured within their mailing lists and have access to their audience. Can you imagine the growth of your own reach if you were to collaborate with two to three authors a month, helping to promote their free or 99 cent books in your newsletter while they promote yours in their newsletters? Talk about traffic and conversions. Woot woot. You can either give direct buy links for them to promote or you can give them links that will give their audience an opportunity for them to subscribe to your mailing list.
By doing this you can find a ton of voracious readers out there looking for free books, discount books, and new authors to follow.
The great thing about collaborating is that it's an atmosphere where you're not competing against each other. You’re not cutthroat and you're not fighting to be noticed within your own genre. You’re collaborating, giving your journey this sense of camaraderie, a sense of helping one another.
#4 Author Group Collaborations
So newsletter swaps are super good. You can even get into big group promotions, huge promotions where there will be twenty authors or more involved.
You can learn more about that in my video tutorial on How To Build A Mailing List With Instafreebie.
So, let's say you have 20 authors and each author has a minimum of 500 subscribers or more. Multiply that by 20 and you have considerably broadened your reach. Those people will hear about you and they'll see your free book and maybe they'll try it. So, this is a really perfect way to promote your books on Amazon or other retail sites or to build your own subscriber list.
#5 Perma-Free Books
Another thing I wanted to go over is the idea of a perma-free book.
I've spent hours, months possibly even years. I don't know what your process is but I spent so much time on this book through the way. I'm giving it away for free permanently or otherwise but that's where I need you to kind of divorce yourself from the idea. I created this. This is my baby.
Most businesses give out samples of what they have to offer in the hopes that those customers will get hooked and come back for more. Perma-free books operate under this same concept.
Permanently free books are a great tool you can use to drive traffic to your brand, your other books, and your mailing list. You can put a little link in your free book which will direct them to a form that will allow them to subscribe to your mailing list. They can read your book, decide if they like your writing style, and then go buy the rest of your books.
A book series really works well using this promotional tool.
My romantic fantasy series The Healer is a four-book series. Pricing the first book as free on Amazon and other retail sites gives readers the opportunity to sample the series before they decide to read the rest of the books. Also, free books are downloaded 100 times more than paid books so your traffic increases and so do your readers.
I'll put some links and I've actually written articles about permit free books and things like that on my blog. So I'll put those resources down there so that you can check all that out.
#6 Promo Sites
One more thing I want to say as far as promotions go…a lot of times you're stuck filling out multiple forms for multiples ebook promo sites and it takes up an insane amount of time that could be used for writing your next book.
So let me streamline this for you. There's actually a tool that I've used before that is very effective. It's called the K Optimizer. It submits your information to all of these different promotional sites for you so you just have to enter in your book information once and it will submit that information to all of those sites for you.
So if you have a free book and you want to send all of that information out, you can send it with just a click of a button to all of these different groups.
So go check out the K Optimizer tool and watch their little video tutorial so you can see how it works.
I hope that this was helpful.
Happy Writing Author Friends!
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